Scott, James D. <br/><br/>
Introduction to marketing management :  text and cases / 
James D. Scott, Martin R. Warshaw, James R. Taylor. 
 - 5th ed. 
 - Homewood, Illinois :  Richard D. Irwin,  1985 
 - xviii, 818 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>025603236X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / S928I  1985