Global marketing management :  cases  and  readings / 
edited by Robert D. Buzzell, John A.  Quelch, Christopger A. Bartlett. 
 - 3rd ed. 
 - Reading, Mass. :  Addison-Wesley,  1995 
 - x, 686 p.;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing. 
<br/><br/><label>ISBN: </label>0201539721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8118  / G562  1995