TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0256057834
U1  - 658.802 
PY  - 1988///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
KW  - United States
N1  - Includes bibliographies and index
ER  -