Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - Plano, Tex. :  Business Publications,  1988 
 - x, 175 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256057834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--United States
<br/><br/><label>Dewey Class. No.: </label>658.802  / L523A  1988