TY  - BOOK
AU  - Schultz,Don E.
AU  - tannenbaum,Stanley I.
AU  - Lauterborn,Robert F.
TI  - Integrated marketing communications
SN  - 0844233633
U1  - 658.802 
PY  - 1995///
CY  - Lincolnwood, Illinois
PB  - NTC
KW  - Communication in marketing
N1  - Includes index
ER  -