Schultz, Don E. <br/><br/>
Integrated marketing communications/ 
Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn. 
 - 1st ed. 
 - Lincolnwood, Illinois:  NTC,  1995 
 - xvii, 218 p.;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844233633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / S387I  1995