TY  - BOOK
AU  - McDonald,Malcolm H.B.
ED  - Chartered Institute of Marketing.
ED  - CAM Foundation.
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 0434913006 (pbk.)
U1  - 658.802 
PY  - 1990///, c1989
CY  - Oxford
PB  - Heinemann Professional Pub.
KW  - Marketing
KW  - Management
KW  - Business forecasting
N1  - Includes index; Published on behalf of the Chartered Institute of  Marketing and the CAM Foundation
ER  -