TY  - BOOK
AU  - Kincaid,William M.
TI  - Promotion: products, services, and ideas 
SN  - 0675203465
U1  - 658.82 
PY  - 1985///
CY  - Columbus, Ohio
PB  - Merrill
KW  - Sales promotion
KW  - Marketing
KW  - Advertising
ER  -