Batey, Ian. <br/><br/>
Asian branding :  a great way to fly / 
Ian Batey. 
 - Singapore :  Prentice Hall,  c2002 
 - 412 p. :  ill ;  23 cm. 
<br/><br/>Opening shots: Asian myths and realities: Facts, fallaciesand farang -- The critical path -- The holy grail and how Asian brands can find it -- Asia conquers the world: The Singapore girl -- Branding a country -- Asian hotels: a question of taying power -- A brand distracted -- Jolly jungles: the Sarawak story -- An airport brand that didn'ttake off -- The next wave -- The world conquers asia: Whengiants roamed the earth -- What makes asia tick -- Mamasanknows best -- From stutgart with love -- Communicating in China -- Food for thought -- Work in progress: The new asian rulebook -- Future truths 
<br/><br/><label>ISBN: </label>0130664669 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Asia<br/>Advertising--Brand name products--Asia
<br/><br/><label>Dewey Class. No.: </label>658.827  / B329A  2002