TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0256137277
U1  - 658.8 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliography and index; Essentials of marketing management -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Marketing management cases -- Strategic marketing cases -- Developing marketing plans -- Secondarydata sources
ER  -