TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Miniard,Paul W.
AU  - Engel,James F.
TI  - Consumer behavior
SN  - 0030211085
U1  - 658.834 
PY  - 2001///
CY  - Fort Worth
PB  - Harcourt College
KW  - Consumer behavior
KW  - Maketing research
N1  - Introduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects businessstrategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search,and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact; Shaping consumers' opinions ; Helping consumers to remember
ER  -