TY  - BOOK
AU  - Cunningham,William Hughes
AU  - Cunningham,Isabella C.M.
AU  - Swift,Christopher M.
TI  - Marketing, a managerial approach
SN  - 0538191104
U1  - 658.8 
PY  - 1987///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and indexes
ER  -