Cunningham, William Hughes. <br/><br/>
Marketing, a managerial approach / 
William H. Cunningham,Isabella C.M. Cunningham, Christopher M. Swift. 
 - 2nd ed. 
 - Cincinnati :  South-Western Pub. Co.,  c1987 
 - ix, 811, [19] p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0538191104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / C973M 1987