TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
U1  - 658.8 
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Consumer behavior: a managerial and consumer perspective - Consumer decision making -- Individual consumer:cognitive and experiential processes -- Individual consumer: characteristics and lifestyles -- Consumers and cultural influences -- Group influences
ER  -