Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1991. 
 - xvii, 449 p. :  col. ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070489424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / G968M  1991