TY  - BOOK
AU  - Howard,John A.
TI  - Consmer behavior in marketing strategy
SN  - 0131696408
U1  - 658.8 
PY  - 1989///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -