Burgelman, Robert A.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto, A. Maidique, Steven C. Wheelwright. - 2nd ed. - Boston, Mass. : Irwin, c1996 - 923 p. : ill.

0071149465


Technological innovations--Management
New products--Management
High technology industries--Management

658.514 / B954S 1996