TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0135545935
U1  - 658.8 
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexs
ER  -