Kotler, Philip. <br/><br/>
Marketing:  an introduction / 
Phillip Kotler, Gary Armstrong. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1993 
 - xxiv, 632 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexs. 
<br/><br/><label>ISBN: </label>0135545935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87M 1993