TY  - BOOK
AU  - Meidan,Arthur
AU  - Moutinho,Luiz
TI  - Cases in marketing of services
SN  - 0201565056
U1  - 658.8 
PY  - 1993///
CY  - Workingham, England
PB  - Addison-Wesley
KW  - Medical care
KW  - Marketing
KW  - Case studies
KW  - Tourist trade
KW  - Financial services industry
KW  - Service industries
KW  - Europe
KW  - Markiting
KW  - United States
N1  - Includes index
ER  -