Meidan, Arthur. <br/><br/>
Cases in marketing of services / 
Arthur Meidan, Luiz Moutinho. 
 - Workingham, England :  Addison-Wesley,  c1993 
 - xiv, 304 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201565056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing--Case studies<br/>Tourist trade--Case studies--Marketing<br/>Financial services industry--Case studies<br/>Service industries--Marketing--Case studies--Europe<br/>Markiting--Case studies<br/>Service industries--Marketing--Case studies--United States
<br/><br/><label>Dewey Class. No.: </label>658.8  / M499C  1993