MacInnis, Deborah J. <br/><br/>
Consumer behavior / 
Deborah J. MacInnis, Wayne D. Hoyer. 
 - Boston :  Houghton Mifflin,  c1997. 
 - xxviii, 675 p. :  ill. (some col.), col. map. 
<br/><br/> Includes index. 
<br/><br/>Bibliography. 
<br/><br/><label>ISBN: </label>0395665922 (student book) 0395843855 (examination copy) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8  / M152C 1997