Researching communications :  a practical guide to methodsin media and cultural analysis / 
David Deacon ... [et al.] 
 - London :  Arnold,  1999 
 - x, 427 p. :  ill. ;  24 cm 
<br/><br/>Approaching research -- Dealing with documentation -- Selecting and sampling -- Asking questions -- Handling numbers -- Counting contents -- Analysing texts -- Unpacking news -- Viewing the image 
<br/><br/><label>ISBN: </label>0340596856 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>384  / R432  1999