Fletcher, Keith. <br/><br/>
Marketing management and information technology / 
Keith Fletcher. 
 - Hertfordshire :  Prentice-Hall International,  1990 
 - xi, 364 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0135565073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing--Management<br/>Information technology
<br/><br/><label>Dewey Class. No.: </label>658.802  / F613M 1990