Jugenheimer, Donald W. <br/><br/>
Basic Advertising / 
Jugenheimer,Donald W. 
 - First Edition 
 - United States of America :  South - Western ,  1991 
 - 460 p :  23 cm. 
<br/><br/><label>ISBN: </label>0-538-19090-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>651.9  / J91B