TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction
SN  - 0534174728
U1  - 302.2307 
PY  - 1994///
CY  - Belmont, California
PB  - Wadsworth Publishing
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliography and index
ER  -