TY  - BOOK
AU  - Shock,Patti J.
AU  - Bowen,John T.
AU  - Stefanelli,John M.
TI  - Restaurant marketing for owners and managers
SN  - 0471226270 :
U1  - 647.795068 
PY  - 2004///
CY  - New Jersey
PB  - John wiley & Sons
KW  - Restaurants
KW  - Marketing
KW  - Food service management
N1  - Index; Includes bibliographical references (p. [219]-230) and index; Introduction: "what am i getting myself into?" -- Location: "where am i going to put this place?" -- Environmental analysis: "what am I up against?" -- Indentifying marketsL: "who are my customerd and what do they want?" -- Menu development: "what should my sales Kit look like?" -- Pricing: "what should I charge for This stuff?" -- Service: "How do I get my staff to give the right amount of attention?" -- Other income streams: "How much extra stuff can I sell?" -- Communications: "How do I get on the guest's radar screen?" -- Technology: "How do I surf my way to success?" -- -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"
ER  -