Shock, Patti J. <br/><br/>
Restaurant marketing for owners and managers / 
Patti J. Shock, John T. Bowen and John M. Stefanelli. 
 - New Jersey :  John wiley & Sons,  2004 
 - 230 p. ;  24 cm. 
<br/><br/>Index. Includes bibliographical references (p. [219]-230) and index 
<br/><br/>Introduction: "what am i getting myself into?" -- Location: "where am i going to put this place?" -- Environmental analysis: "what am I up against?" -- Indentifying marketsL: "who are my customerd and what do they want?" -- Menu development: "what should my sales Kit look like?" -- Pricing: "what should I charge for This stuff?" -- Service: "How do I get my staff to give the right amount of attention?" -- Other income streams: "How much extra stuff can I sell?" -- Communications: "How do I get on the guest's radar screen?" -- Technology: "How do I surf my way to success?" -- -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?" 
<br/><br/><label>ISBN: </label>0471226270 :  1,323 baht 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Restaurants--Marketing<br/>Food service management
<br/><br/><label>Dewey Class. No.: </label>647.795068  / S559R 2004