TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass communication theory foundations, ferment, and future
SN  - 0534561632 :
U1  - 301.16 
PY  - 2003///
CY  - Canada
PB  - Wadsworth
KW  - Mass media
KW  - Philosophy
N1  - Index; Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise and fall of limited effects: Limited effects theory emerges -- Middle-range theory and the consolidation of the limited effects paradigm -- Challenging the dominant paradigm: children, systems and effects -- Contemporary mass communication theory-searching for consensus and confronting challenges: Emergence of critical and cultural theories of mass communication -- Media and audiences: theories about the role of media in everyday life -- Theories of media, culture and society -- Trends in mass communication theory: seeking consensus, facing challenges
ER  -