Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik, Gary J. Bamossy 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western,  1995 
 - xxii, 682 p. :  col.ill., chart ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0538839139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / S471P 1995