Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, and Russell S Winner. 
 - New York :  Irwin McGraw-Hill,  1997 
 - xix, 474 p. :  tables, chart ;  24 cm. 
 - The Irwin sries in marketing. .
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>0256214395 :  704 bath. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.56  / L523P 1997