Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner 
 - 3er ed. 
 - Boston :  Irwin/McGraw-Hill,  c2003 
 - xx, 668 p. :  ill. :  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072471425 :  675 baht 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z48S 2003