TY  - DATA
AU  - Welch,M.
TI  - The street savvy sales leader : a guide to building teams that consistently win new business [electronic resoure]
SN  - 9781773270449 
PY  - 2018///
CY  - Vancouver ; Berkeley : 
PB  - Figure.1
KW  - Ventes
KW  - Gestion
KW  - Vendeurs
KW  - Formation
N1  - Includes index; ebook; หนังสืออิเล็กทรอนิกส์; กำลังดำเนินการ EBCO; In defense of the book; Foreword; How to use this book; Introduction; Part 1: What is Branding; What is Branding; A brand new reality; Lessons from the leaders; Start with plan; Introducing the seven steps; Part 2: The seven steps to differentiating and dominating; Step 1: Bring your purpose to life; Step 2: Identify your ideal customer; Step 3: Position yourself for success; Step 4: Build the principles that guide your brand; Step 5: Create your promise; Step 6: Clarify your vision; Step 7: Show them you're human; Your brand foundations; A final thought
ER  -