TY  - BOOK
AU  - Rodgers,Shelly
AU  - Thorson,Esther
TI  - Digital advertising: theory and research 
SN  - 9781138654457 :
U1  - 659.14 
PY  - 2017///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Internet advertising
N1  - Includes bibliographical references and index
ER  -