TY  - BOOK
AU  - Wind,Y.
TI  - Beyond advertising: reaching customers through every touchpoint 
SN  - 9781119074229 :
U1  - 659.1 
PY  - 2016///
CY  - Hoboken
PB  - Wiley
KW  - Advertising
KW  - Communication in marketing
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -