Wind, Y. <br/><br/>
Beyond advertising :  reaching customers through every touchpoint / 
Jerry Wind and Catharine Hays 
 - 2nd ed. 
 - Hoboken :  Wiley,  2016 
 - xxiv, 261 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119074229 :  1,755 baht 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / W763B 2016