TY  - BOOK
AU  - Tunguz,Tomasz
TI  - Winning with data: transform your culture, empower your people, and shape the future 
SN  - 9781119257233 :
U1  - 658.4 
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Management
KW  - Statistical methods
KW  - Database management
KW  - Data processing
KW  - Data mining
N1  - Includes bibliographical references and index; Mad men to math men : the power of the data-driven culture -- Four problems with data today : breadlines, obscurity, fragmentation, and brawls -- Business intelligence : how we got here -- Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon -- Five steps to creating a data-driven company--from recruiting to regression, it all starts with curiosity : changing the culture -- From hacks to harmony : the typical progression of data-driven companies -- Data literacy and empowerment : the core responsibilities of the data team -- Deeper analyses : asking the right questions -- Changing the way we operate -- Putting it all together
ER  -