Think new ASEAN ! Rethinking marketing towards ASEAN Economic Community / Philip Kotler, Hermawan Kartajaya oi Den Huan

By: Kotler, PhilipCall number: 658.800959 K87T 2015 Material type: BookBookPublisher: Singapore : McGraw Hill Education, 2015Description: xiv, 247 p. ; 24 cmISBN: 9789814595162 :Subject(s): ASEAN | MarketingDDC classification: 658.800959 K87T 2015
Partial contents:
Part One. The new ASEAN business landscape -- the impact of ICT on ASEAN -- the impact of globalization on ASEAN -- the future market of ASEAN -- compete for ASEAN customers -- Part two. winning in the new ASEAN -- local champions -- local champions going ASEAN -- multinationals focusing on ASEAN -- Part three. ASEAN marketing in practice -- ASEAN vision, local action -- global value, ASEAN strategy, local tactics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 5 มุมหนังสืออาเซียน 		658.800959 K87T 2015 (Browse shelf(Opens below)) 1 Available 3000007732
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 5 มุมหนังสืออาเซียน 		658.800959 K87T 2015 (Browse shelf(Opens below)) 2 Available 3000007733

มุมอาเซียน

Part One. The new ASEAN business landscape -- the impact of ICT on ASEAN -- the impact of globalization on ASEAN -- the future market of ASEAN -- compete for ASEAN customers -- Part two. winning in the new ASEAN -- local champions -- local champions going ASEAN -- multinationals focusing on ASEAN -- Part three. ASEAN marketing in practice -- ASEAN vision, local action -- global value, ASEAN strategy, local tactics.

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