Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe
Call number: 647.94068 M121M 2009 Material type:
BookSeries: Advances in tourism research seriesPublisher: Amsterdam : Butterworth-Heinemann, 2009Description: xx, 300 p. : ill. ; 25 cmISBN: 9780750686358 :Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- CasesDDC classification: 647.94068 M121M 2009
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 647.94068 M121M 2009 (Browse shelf(Opens below)) | 1 | Available | 2000067704 |
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| 647.94068 G65H 2007 Hotel convention sales, services and operations / | 647.94068 H236 2008 Handbook of hospitality operations and IT / | 647.94068 H885C 2013 Customer service for hospitality and tourism / | 647.94068 M121M 2009 Marketing communications in tourism and hospitality : | 647.94068 M381H 1991 Human relations for the hospitality industry / | 647.94068 N359M 1991 Managing hotels effectively : | 647.94068 W178I 2013 Introduction to hospitality / |
Includes index.
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