Marketing strategy : planning and implementation / Orville C. Walker,Jr., Harper W. Boyd,Jr., Jean-Claude Larréché.

By: Walker, Orville CContributor(s): Larréché, Jean-Claude | Boyd, Harper WCall number: 658.802 W182M 1999 Material type: BookBookPublisher: Boston : Irwin/McGraw-Hill, 1999Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmSubject(s): Marketing -- ManagementDDC classification: 658.802 W182M 1999
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.802 W182M 1999 (Browse shelf(Opens below)) 1 Available 2000066742
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658.802 P53I 2005 Integrated marketing communications / 658.802 S387I 1995 Integrated marketing communications/ 658.802 S643M 2005 Making marketing happen : 658.802 W182M 1999 Marketing strategy : 658.8072 B789M 1985 Marketing research : 658.8072 B789M 1985 Marketing research : 658.8072 H28Q 2020 Qualitative research in marketing and management : doing interpretive research projects /

Includes bibliographical references and indexes

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