Hispanic marketing : A cultural perspective / Felipe Korzenny, Betty Ann Korzenny.
Call number: 658.8 K84H 2005 Material type: BookPublisher: New York : Elsevier, c2005Description: xxiv, 328 p. : ill. ; 23 cmISBN: 0750679034 :Subject(s): Hispanic American consumers | Consumer behavior -- United States | Target marketing -- United StatesDDC classification: 658.8 K84H 2005Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books | สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8 K84H 2005 (Browse shelf(Opens below)) | 1 | Available | 2000069095 |
Includes bibliographical references and index.
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