Advertising and promotion : an integrated marketing communications perspective / Belch George E. and Michael A. Belch
Call number: 659.1 B387A 2007 Material type:
BookPublisher: New York : McGraw-Hill, 2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: 0071105891Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 B387A 2007
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 659.1 B387A 2007 (Browse shelf(Opens below)) | 1 | Available | 2000069254 | |
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 659.1 B387A 2007 (Browse shelf(Opens below)) | 2 | Available | 2000069255 |
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| 659.1 A681C 2008 Contemporary advertising / | 659.1 A681E 2007 Essentials of contemporary advertising / | 659.1 B387A 2007 Advertising and promotion : | 659.1 B387A 2007 Advertising and promotion : | 659.1 B427A 2001 Advertising and promotion : | 659.1 B427I 1993 Introduction to advertising and promotion : | 659.1 B783A 1995 Advertising excellence / |
Includes bibliographical references and indexes
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