Creative strategy in advertising / A. Jerome Jewler.
Call number: 659.132 J59C 1992 Material type:
BookPublisher: Belmont, California : Wadworth Publishing, c1992Edition: 4th edDescription: xiii, 418 p. : ill.; 23 cmISBN: 0534162908Subject(s): Advertising copy | Advertising Layout and TypographyDDC classification: 659.132 J59C 1992
Partial contents:
New rules in the marketplace -- Capturing your creative potential -- Strategies that will touch the consumer.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
|
สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 659.132 J59C 1992 (Browse shelf(Opens below)) | 1 | Available | 2000069288 |
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.113 How 30 great ads were made : | 659.13 D263E 1992 The effective use of advertising media : | 659.130688 W279M 2009 Media selling : | 659.132 J59C 1992 Creative strategy in advertising / | 659.132 L315O 2012 100 visual ideas, 1000 great ads / | 659.1322 B547A 1990 Advertising copywriting / | 659.1324 K53B 1986 Big sales from small spaces / |
Includes bibliography and index.
New rules in the marketplace -- Capturing your creative potential -- Strategies that will touch the consumer.
There are no comments on this title.