Advertising : principles & practice / William Wells, John Burnett and Sandra Moriarty.
Call number: 659.1 W456A 2000 Material type:
BookPublisher: Upper Saddle River, New Jersey : Prentice Hall, 2000Edition: 5th edDescription: xvii, 562 p. : ill.; 28 cmISBN: 0130835714; 0130872180Subject(s): AdvertisingDDC classification: 659.1 W456A 2000
Partial contents:
Advertising foundations and environment: Introduction to advertising -- Advertising and society -- Advertising and
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 659.1 W456A 2000 (Browse shelf(Opens below)) | 1 | Available | 2000069298 | |
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 659.1 W456A 2000 (Browse shelf(Opens below)) | 2 | Available | 2000069297 |
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| 659.1 S616I 1987 Images incorporated : | 659.1 W422A 1984 Advertising / | 659.1 W456A 2000 Advertising : principles & practice / | 659.1 W456A 2000 Advertising : principles & practice / | 659.1 W582A 1993 Advertising / | 659.1 W587A 2000 Advertising / | 659.1 W743F 1985 The fundamentals of advertising / |
Includes bibliography and index.
Advertising foundations and environment: Introduction to advertising -- Advertising and society -- Advertising and
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