Principles of marketing / Philip Kotler.
Call number: 658.8 K87P 1986 Material type:
BookPublisher: Englewood Cliffs : Prentice-Hall, 1986Edition: 3rd edDescription: xxiv, 774 p. :bill ; 23 cmISBN: 0137018304Subject(s): MarketingDDC classification: 658.8 K87P 1986
Contents:
Understanding marketing -- Organizing the marketing planning process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing.
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8 K87P 1986 (Browse shelf(Opens below)) | 1 | Available | 2000068746 |
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| 658.8 K87M 2012 Marketing management / | 658.8 K87M 2016 Marketing management / | 658.8 K87M 2021 Marketing 5.0 Technology for Humanity / | 658.8 K87P 1986 Principles of marketing / | 658.8 K87P 1989 Principles of marketing / | 658.8 K87P 1989 Principles of marketing / | 658.8 K87P 1996 Principles of marketing / |
Understanding marketing -- Organizing the marketing planning process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing.
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