Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer.

By: Lehmann, Donald RContributor(s): Winer, Russell SCall number: 658.802 L523A 2002 Material type: BookBookPublisher: Boston : McGraw-Hill, 2002Edition: 5th edDescription: xiii, 256 p. ; 23 cmISBN: 0071122249Subject(s): Marketing -- United States -- ManagementDDC classification: 658.802 L523A 2002
Contents:
Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.802 L523A 2002 (Browse shelf(Opens below)) 1 Available 2000066737

Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy

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