Consumer behavior and marketing action / Henry Assael.
Call number: 658.8342 A844C 1992 Material type:
BookPublisher: Boston : PWS-Kent, c1992Edition: 4th edDescription: 748 p. : ill. ; 25 cmISBN: 0534925529Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 A844C 1992
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8342 A844C 1992 (Browse shelf(Opens below)) | 1 | Available | 2000060960 |
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| 658.834 M936C 1998 Consumer behavior / | 658.834 S554C 1999 Customer behavior : | 658.834 V217H 2013 Hidden Persuasion : 33 Psychological Influences Techniques in Advertising / | 658.8342 A844C 1992 Consumer behavior and marketing action / | 658.8342 F791C 1990 Consumer psychology in behavioral perspective / | 658.8342 F982C 2008 Consumer behaviour in sport and events : | 658.8342 H393C 2010 Consumer behavior : |
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