Consumer behavior / John C. Mowen, Michael Minor.

By: Mowen, John CContributor(s): Minor, MichaelCall number: 658.834 M936C 1998 Material type: BookBookPublisher: New York ; Upper Saddle River, N.J. : Prentice-Hall, c1998Edition: 5th edDescription: xxi, 696 p. : col., ill. ; 25 cmISBN: 0137700415; 0137371152Subject(s): Consumer behavior | Consumers -- United StatesDDC classification: 658.834 M936C 1998
Contents:
Introduction: An introduction to consumer behavioior Consumer behavior and the marketing manager -- Individual consumer processes: Information processing I: Involvement and perception -- Information processing II: memory and cognitive leaning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics --Consumer beliefs, attitudes, and behaviors -- Attitude, belief, and behavior change -- Persuasive communications -- Consumer decision processes I: problem recognition and
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.834 M936C 1998 (Browse shelf(Opens below)) 1 Available 2000060962

Includes bibliographical references and index.

Introduction: An introduction to consumer behavioior Consumer behavior and the marketing manager -- Individual consumer processes: Information processing I: Involvement and perception -- Information processing II: memory and cognitive leaning -- Behavioral learning -- Consumer motivation and affect -- Personality and psychographics --Consumer beliefs, attitudes, and behaviors -- Attitude, belief, and behavior change -- Persuasive communications -- Consumer decision processes I: problem recognition and

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