Global marketing management : cases and readings / edited by Robert D. Buzzell, John A. Quelch, Christopger A. Bartlett.

Contributor(s): Buzzell, Robert D | Quelch, John A | Bartlett, Christopher ACall number: 658.8118 G562 1995 Material type: BookBookPublisher: Reading, Mass. : Addison-Wesley, 1995Edition: 3rd edDescription: x, 686 p.; 24 cmISBN: 0201539721Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8118 G562 1995
Contents:
Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing.
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.8118 G562 1995 (Browse shelf(Opens below)) 1 Available 2000045103

Includes bibliographical references.

Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing.

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