Electronic commerce 2002 : a managerial perspective / Efraim Turban ... [et al.].

Contributor(s): Turban, EfraimCall number: 658.84 T931E 2002 Material type: BookBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Description: 914 p. : ill. ; 27 cmISBN: 0130653012 :Subject(s): Electronic commerce | Electronic commerce -- Management | Information technology -- Management | Business enterprises -- Computer networksDDC classification: 658.84 T931E 2002
Partial contents:
Part 1: A real revolution -- Overview of electronic commerce -- The digital economy -- Part 2: B2C EC-Internetmarketing -- Retailing in electronic commerce (e-tailing) -- Internet consumers, e-service, and market research -- Advertisement in E-commerce -- Part 3: B2B EC Internet marketing -- Company-centric B2B -- E-Marketplaces and B2B-- B2B support services -- Part 4: Other EC models and applications -- Dynamic pricing: auctions and more -- Part5: Building EC systems -- Building e-commerce applicationsand infrastructure -- E-commerce security -- Electronic payment systems -- Order fulfillment, logistics,and supplychain management -- Part 6: Implementing EC -- EC strategyand implementation -- The regulatory environment of electronic commerce -- E-communities, global, and other issues in EC -- M-commerce
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.84 T931E 2002 (Browse shelf(Opens below)) 1 Available 2000060999
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.84 T931E 2002 (Browse shelf(Opens below)) 2 Available 2000061000
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.84 T931E 2002 (Browse shelf(Opens below)) 3 Available 2000070001

Rev. ed. of: Electronic commerce. 2000.

Part 1: A real revolution -- Overview of electronic commerce -- The digital economy -- Part 2: B2C EC-Internetmarketing -- Retailing in electronic commerce (e-tailing) -- Internet consumers, e-service, and market research -- Advertisement in E-commerce -- Part 3: B2B EC Internet marketing -- Company-centric B2B -- E-Marketplaces and B2B-- B2B support services -- Part 4: Other EC models and applications -- Dynamic pricing: auctions and more -- Part5: Building EC systems -- Building e-commerce applicationsand infrastructure -- E-commerce security -- Electronic payment systems -- Order fulfillment, logistics,and supplychain management -- Part 6: Implementing EC -- EC strategyand implementation -- The regulatory environment of electronic commerce -- E-communities, global, and other issues in EC -- M-commerce

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